Today I want to talk about the thing that every business owner hates the most! Yes, FREE WORK.
Sooner or later, just about every solopreneur is going to feel stuck. While there are some problems that you can figure out on your own, there are other situations where an expert consultant is the only one who can turn things around for you.
A lot of us have talents and skills that we’re more passionate about than our nine-to-five jobs. But how do we transform it into a legitimate source of income?
As a freelancer, solopreneur or a small service business owner, it is tough to stand out and be seen as an authority in your niche. With such fierce competition out there, how do you get noticed and remembered?
Are you even trying to attract your ideal clients? Is your brand positioning and marketing clear on whom your services are for? Is your onboarding designed to disqualify “pain in the ass” clients?
There are 101 things to be done for your business, but if you want to build a successful brand, content marketing should be one of your top priorities.
It isn’t your fault that the services you are good at are being offered by many others as well. But while that may be the case, it doesn’t mean you should give up and back out from a crowded niche, as there remain ways to stand out.
If you are not present online, then surely your competitors are, and that means you are losing out.
Your website is the center point of your digital identity, and needs to resonate with the quality of your business, work and audience.
Let’s face it, we all want to achieve more sales and our business to grow!
