Business goals and objectives come in all shapes and sizes. They’re subjective and no two companies will strive for the exact same thing. Sure, everyone wants growth, but that’s not much of an objective. Quantifying your objectives and goals let’s you evaluate the direction of the company and also figure out ‘what’ is needed to improve even further. Without a proper bench mark there is no way to gauge a company’s success. Almost everything else in running your business is dependent on your business goals and objectives. So this is the first thing we work out together.

There’s more to pricing strategies than simply offering the lowest price to beat your competitors. In fact, that may be one of the most dangerous pricing strategies for service businesses, as it almost guarantees lost profits. The right pricing strategy has to align with your business goals, whether these are to maximize profitability, ensure your business’ longevity, or grow your customer base. After figuring out the business goals, quality of service and target audience, we work out the right pricing strategy for your business.

When it comes to any business, whether it be B2B or B2C, the importance of your target audience is paramount. Without targeting the people that are going to purchase your service or products, your business will fall flat. A lot of things are dependent on your target audience such as tone of voice, content topics, brand colors, brand design, imagery and ads. All of which needs to be targeted to your audience so people can relate to your brand/company. Period.

The challenge of service-business management begins with design. As with product companies, a service business can’t last long if the offering itself is fatally flawed. It must effectively meet the needs and desires of an attractive group of customers. Service excellence can be defined as what a business chooses not to do well. To create a successful service offering, managers need to determine which attributes to target for excellence and which to target for inferior performance. When managers understand that inferior performance in one dimension fuels superior performance in another, the design of excellent service is not far behind. These choices should be heavily informed by the needs of customers.

The market research process is an essential step that ensures whether your product or service meets the needs of your target market. The result of your market research can have an impact on your entire brand image as a whole. You need to research the competitive market where you plan on doing business. Researching Market: Who are the big players? What do they bring to the table? What unique opportunities are open for you to snatch up? What benefits can you offer that competitors aren’t already offering or aren’t offering well? Researching consumers: You need to research existing customers within the market and potential customers. Who are they? What do they want from brands in that market?  What are they not getting that they want and need? How do they feel about existing brands in the market? What type of pricing, features and benefits do they want?

People need to be guided, they need to be incentivized, they need to be encouraged and inspired to take action. And that’s why relying on a website to sell services is such a bad idea. Whereas a website is like a directionless digital brochure, a sales funnel is like having your best salesperson guide the visitor exactly where you want them to go… one step at a time. Practically speaking, a sales funnel is a series of pages that psychologically guide visitors, step by step, to opt-in to your email list or sign up for your service. If you want to take your online sales to the next level, you will need a well-designed sales funnel. Your success relies on how you lead prospects through their buyer’s journey, from awareness all the way down to purchase (and even loyalty)

Talking about the importance of a website is a waste of time, as by now you may have already realized the importance. But not all websites benefit the same. Giving a few hundred dollars to some guy at Fiverr and developing a random website wouldn't take you anywhere. A website is heavily influenced by the industry you are in, your target audience and your brand identity. That is why before moving on to the website we first focus on researching and forming the above. So your identity and communication is influenced by the audience that will be coming on to your website, and can super relate to your visitors rather than just being a random 5 page website that you can probably get for way less dollars. Oh yeah, Mobile and SEO friendly and all that too…