Sooner or later, just about every solopreneur feels stuck. No matter how clever or bright you are, pursuing the path of entrepreneurship is no easy task. Being confident about getting things done on your own is surely a plus. But sometimes we get in our own way and just can’t see when it’s time to consider getting external help.
A superficial problem-solving approach would never benefit you or your business in the long run. Quite often, your internal resources (and your own abilities) won’t be sufficient to come up with a thoughtful solution and effectively handle your most pressing problems.
Founders develop a bias towards their own business. The decisions and solutions founders develop are often based on their bias. More often than not hurting their business. Working with a consultant ensures that you are getting an expert opinion with zero preconceived notions about your business. This ensures that you don’t get a superficial response to your problems.
Sometimes, this means getting out of your comfort zone and making changes to your business that feel counterintuitive. But a consultant will provide much more than a temporary fix by looking past the superficial and seeking the roots of your problem.
Many solopreneurs reach a point in their business where it seems that hiring more help is the logical step to scale their business.
But hiring a full time employee is a massive investment. The time required to find the ‘right fit’ for the job, onboarding the employee, and the monthly pay cheque required. Not to forget the vacations and insurances. All this can quickly add up to become an expensive investment, well beyond what an average solopreneur would want to afford.
With the widespread of freelancing sites such as Fiverr and Upwork, you can delegate 'one-off' projects or monotonous tasks done without hiring full time employees.
However, these alternative hires sometimes lack the expertise required to boost your business. This gap is where a consultant can step in and make magic happen.
Ofcourse, a consultant will be more expensive than a freelance contractor, but you are paying for tried and tested expertise. They have experience in helping businesses like yours improve and reach their goals - proving that a consultant is worth the investment and still far cheaper than a full-time employee.
You have built a business that allows you to pay your bills. You’ve been working harder than before but despite your best efforts, your bottom line isn’t changing and getting any boost. There is an invisible hump that is preventing you from unlocking the full and true potential of your business.
Could you fix this problem on your own? Sure. But most entrepreneurs are so busy in the day-day running of their business, that they don’t get the time to work ‘on’ their business. Even if they do, sometimes they lack the knowledge and expertise of dealing with the core issues and fundamental problems holding their business back.
On the other hand, a consultant can give your business the boost required and to turn things around, quickly. Whether it be freeing up time, to achieving financial goals, or to shining to your ideal clients, hiring a consultant can get your business back on track. Better yet, this can help you leap ahead against others in your industry while they are still trying to figure things out on their own.
You might be reluctant to hire a consultant for your business. There might be many reasons, one of which being you might be tight on finances. But sometimes you have to swallow the pill and invest in your business.
Your investment will help you solve your problems, improve your efficiency and output, and deliver better results for your clients (even get more clients). When that happens, you’ll be covering your investment in no time and building a better future for your business!
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