Agri-Tel

Preferred Premium Brand of Backyard Birders

Read more

Open project

Role

Digital Consulting

User Interface and Experience Design

Webflow Development

The Story

Agri-Tel is one of the leading names in Bird seed processing in Canada and one of the largest producers of Pressed seed products in North America. But due to the changing landscape of business and marketing, Agri-Tel needed to revamp their digital identity. Agri-Tel had products that were being sold, but needed to reach and entice millennials and Gen-Z to achieve the next stage of growth for their business. The current identity and website was probably built in the 2000’s, with no importance given to the user experience or the needs of the customer. It was high time for their business to adapt to the current dynamics and become the leaders of their industry.

MadMo x Agri-Tel

Here at MadMo, we give significant importance to the user experience of the website. It is important to get into the shoes of your customers and relate to their needs. We were able to achieve a modern and functional website with a great user experience. By having clear product photographs and descriptions, content that establishes brand trust and authority and relates to their target audience, mobile friendly (responsive) and easy to navigate site. Since the client wanted to have control over updating his products and blogs, we used Webflow to build the site to gain advantage of their content management system (CMS) and trained Agri-Tel on how to update any content if need be.


Next
project

RiskIntel