RiskIntel

Reduce your organizational risk

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Role

Marketing Consulting

User Interface and Experience Design

Webflow Development

The Story

RiskIntel delivers a suite of risk intelligence services that assist clients to identify web-based risks protecting their organization and brand. The team at RiskIntel felt like they are not taking full advantage of their digital platform to attract new customers. And that their current site is not representing their brand properly to their target audience. Their business requires them to provide detailed information of their services which were missing on their current website and also a way to establish trust and authority in the eyes of their target audience so they can sell higher priced services.

MadMo x RiskIntel

RiskIntel caters to high end organizations and their target audience are C-suite executives. To cater to the customer needs, the design of the site was kept modern but serious. A lean and minimal color palette was chosen with Green as the accent color to signify finances. An important thing to note is that  you can not directly sell high priced services. Instead you need to lure in your customer by offering him some low priced services or free and valuable material/content to establish trust and authority. This is what we did with RiskIntel, by creating whitepapers and blogs that were valuable for their target audiences that could be accessed just by providing their contact information. Once leads are generated through the marketing funnel, then RiskIntel has the opportunity to pitch their higher priced services, by the time their customers have established trust. 

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